After mixed ownership reforming, under flexible administration system and mechanism of Fangda Group, NHI made an amazing achievement again by using of its own advantages.

In November, NHI won the bidding of Shougang Project, China's 15th Metallurgical Corporation and other projects, with a total order amount of more than 40 million yuan.

The successful winning of these projects once again announced that by ownership reform and innovation, improved management, and advanced marketing strategy, NHI has gained market trust again, which fully shows the achievements of implementation of refined management of NHI under the leadership ofFangda Group.

Mixed Ownership Reform Activated Vitality

Of Old National Owned Enterprise Again

On April 30 last year, Liaoning Fangda Group actively participated in the judicial restructuring and mixed ownership reform of NHI, and became the largest shareholder of the enterprise according to law. NHI became a mixed ownership company jointly held by Fangda group and ordinary financial creditors.

"Up to now, great changes have taken place in NHI almost every day. In line with the sustained release of the vitality of the reform of mixed ownership, the mechanism is alive, the people is encouraged, and the cohesion of enterprises is constantly enhanced. " After the mixed reform, Fangda Group has brought complete market-oriented system and mechanism, abundant capital resource advantages and brand-new business development concept to NHI.

From the comprehensive reconstruction of the enterprise's production, supply and marketing structure, to the implementation of new measures such as "no threshold" competition and full staff sales, to the intensive introduction of more than 100 rules and regulations, and the new system and mechanism of law-abiding, fair and just, cadres and employees see the hope of enterprise development.

TECHNOLOGY MARKETING INTEGRATION REFORM

CLOSE TO THE MARKET

Through careful scheduling and reasonable arrangement, the technical marketing system of NHI ensures that the technical preparation, product research and development, market development and other work are steadily promoted and not stagnated.

Since the beginning of this year, NHI has received plenty inquiries of complete sets of projects. The bidding personnel voluntarily give up their vacation, and those who work overtime work closely with the marketing personnel prepare bidding documents.

Every unit's marketing personnel should seize every minute to hold a meeting to sort out the tracking information one by one, and do a good job in marketing planning and market layout.

The designers actively cooperate with the company's production branch workshop trial manufacturing, close to the front line, do a good job in service, deal with all kinds of technical problems in a timely manner, and rush the projects with tight technical preparation cycle, so as to gain valuable time for the overall manufacturing period.

MIXED OWNERSHIP REFORM HAS ACHIEVED REMARKABLE RESULTS

NEW ORDERS COME IN FLOCKS

With continuous release of effectiveness of mixed ownership reform, the employees of technical marketing system of NHI have achieved excellent performance with their hard work.

After mixed ownership reform, the marketing team actively faced the market both in China and abroad, and publicized the new style of the enterprise reform and development to users.

After receiving sincere invitation, relevant owners and customers came to NHI for a visit and investigation, and witnessed new changes of an old friend personally.

The advanced system mechanism, standardized management process, efficient response speed and vigorous staff team brought by Fangda Group deeply moved the customers and owners, and expressed a strong willingness to cooperate.

Planted a plane tree, draw a golden phoenix.  NHI focus on physical fitness, get rid of historical problems, show extraordinary vitality, has won the favor of many customers.

Since this year, some old customers have resumed cooperation with NHI and signed a general contract project of sand aggregate production line which worth tens of millions of yuan, which has realized the achievement transformation of new products of vertical shaft impact crusher from scientific and technological project approval to order.After half year project tracking and business negotiation, Hebei Huaxin project contract is finally settled, the total package engineering covers 360 m2 sintering machine and all supporting and auxiliary system, it is NHI first steel enterprise sintering unit total package project, which become breakthrough project of comprehensive advance high-end complete market in the field of metallurgical industry.During the whole process of project tracking, NHImain leaders stationed in the user's location, planned and directed the marketing and technical teams to carry out relevant work, grasped every detail of the contract text and quotation materials personally, and participated in specific negotiations.

LuananMacheng Mining Project of ShougangGroup is a large project that attracting attention from many domestic manufacturers at present. The products are 3 MQY5285 ball mills. Considering the importance of the project, according to NHI marketing policy, NHI project team met the tender owner many times to follow up the business, the company leadership and project director also repeatedly visited Shougang Group mining company leaders to meet and discuss, with unremitting efforts and finally won the project.

The main competitors of the 400,000-ton high-purity cathode copper clean production project of China's 15th Metallurgical Corporation heavy duty apron feeder equipment project are strong. NHI stands out with comprehensive advantages such as the technical advantages of HeavyDuty Apron Feeder and NHI improved management, NHI defeated these competitors and successfully winning the bid.

NHI will take the advantages of marketing policy, improved marketing management system, fully grasp the market opportunities, effectively arrangement in mining field, with technical advantages in ball mill, heavy duty apron feeder, crusher and other equipment and products, strongly occupy the mine market, and make new achievements for the development of NHI of Fangda group.